October 12, 2023
Benjamin Moore’s 2024 Color of the Year Is ‘Blue Nova’
Benjamin Moore has released its 2024 Color of the Year 2024: Blue Nova 825. An intriguing blend of blue and violet that “sparks adventure, elevates and expands horizons” and is “inspired by the brilliance of a new star formed in space,” Blue Nova 825 is an eye-catching color with a nod to the night sky.
“Blue Nova 825 is an alluring mid-tone that balances depth and intrigue with classic appeal and reassurance,” said Andrea Magno, Color Marketing and Development Director at Benjamin Moore, in a press release. “The Color Trends 2024 palette tells a story of duality— juxtaposing light against dark, warm and cool, showcasing complementary and contrasting color pairings. These contrasts invite us to break away from the ordinary to explore new places and collect color memories that shape the hues used in our homes.”
Benjamin Moore announced this year’s space-inspired color at Blue Origin’s Orbital Launch Site in Cape Canaveral. Benjamin Moore partnered with Blue Origin and its nonprofit Club for the Future to mutually inspire and mobilize future generations about STEM education and careers in the space industry. The organizations will re-imagine design at local community hospitals, create space-themed experiences at upcoming events, and more.
Additionally, Benjamin Moore released its Color Trends palette for 2024, which includes ten hues to help blend traditional and modern design styles. They are:
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