September 25, 2024

PPG Paints Announces ‘Purple Basil’ as Its 2025 Color of the Year

PPG Paints has announced its 2025 Color of the Year: “Purple Basil,” a dusty violet hue that represents adaptability in times of change. Also known as “Amethyst Shadow” and “Acai Berry” in certain European markets, the shade is part of PPG’s 2025 “Kinetic” global color theme, which includes four distinct color palettes.

PPG calls Purple Basil “a sophisticated, elegant color that works well in both traditional designs and edgier applications.” The tension between its blue and red qualities imparts a kinetic energy, perfectly complementing the 40 paired hues in PPG’s four 2025 color palettes: Extra Celestial, Bio-Fuse, Artificial, and Earth and Archive.

In industrial design applications, Purple Basil and the colors from the Kinetic global color theme palettes speak to consumer needs for innovation, adaptability and a sense of movement. Whether it’s in consumer products, architectural applications like windows and doors, office furniture, or automotive applications, these colors provide a fresh and dynamic aesthetic.

Purple Basil was selected through the collaboration of dozens of PPG color stylists. PPG’s color forecasting takes into account the social, cultural, and political dynamics that influence trends worldwide. The color styling team evaluates these dynamics in every region of the world to create a collection that resonates with diverse audiences.

Learn more about Purple Basil here.